Articles

Building relationships with your customer

By Jake Judd, 9 October 2009.

Building a brand is an ongoing challenge ... that requires The Company to emphasise its differences over so called competition. These differences are its brand values and they include amongst others product quality, product variety, sophistication, exclusivity etc.

Read article ...

SEO – if you are not being found, you ARE losing money!

By James Barker, 9 October 2009.

James Barker, Technical Director explains how search engine optimisation (SEO) works, and discusses on-site and off-site optimisation techniques.

Read article ...

Creeping change is the most dangerous of all

By Jake Judd, 15 May 2009.

It is very easy for brands to lose direction. Successive managers inherit brands with their protective structures. Inevitably, these new managers create new situations as they face new challenges and the temptation for short term solutions is hard to resist, especially if these structures are not formalised. Keeping the Brand Antennae sharp and sensitive is the task of Brand Protection.

Read article ...

Your Corporate Identity is a living thing, project it

By Jake Judd, 15 May 2009.

In this article, Jake Judd, Creative Director discusses Brand Projection - the process of projecting your brandmark ensuring that it always remains positive, consistent and as planned. Without development in this way, a brand will remain just a name and is unlikely to assume a character or trigger the warmth and trust which will initiate feelings that will end in positive actions.

Read article ...