Facebook currently have over 600 million users spending on average 7 hours a month using the website, iPhone, iPad and Android applications. Also on average internet users spend 3x more time on Facebook than Google. So really… If you want to go where your customers are, you’ll probably find most of them on Facebook.
Equally no business should put all their eggs in one basket. Facebook should be a sub-stream of their overall internet marketing. A successful and modern, regularly updates website, optimised well for Search Engine performance tied in with a Facebook Official Page and optionally an AdWords Campaign, Twitter Profile, YouTube Channel or Blog, will maximise the use of the current services available on the internet.
Facebook offers businesses to create Official Facebook Fan pages for the business. Initially these will have to be an offshoot of a personal profile, but once the page has reached 25 followers, the business will be able to create a unique username for that fan page.
The options available on a Facebook page, for a business, are vast. Businesses are initially setup with a standard account where they have the usual “Wall”, “Photos”, “Info” etc. Users can now customise and add additional pages (tabs) to their profiles. These can be used to maybe create a products page, an offers page, maybe an events page, a “Reviews” tab which could include testimonials from your past customers (who are on Facebook).
You can also encourage community interaction by enabling your wall to include your “Fans” posts, by asking them questions or starting a debate maybe.
“Give them a reason to communicate”
This will generate potentially a dedicated base of “Fans” to your profile and an invaluable source of content to your wall.
FOLLOW US
BECOME A FAN
WATCH US
CONNECT TO US
