The Benefits of Blogging

Why should my business use a blog?

The word “Blog” is often referred to as a simple means of chatting to friends.
When Judd Associates uses the word BLOG we are thinking about improving your positions in search engine page results. We are not talking about social blogging, we are talking about commercial blogging and how by making the right posts – about your business, your products and your services you can influence the top search engines like Google and get a higher position in search results.
Our preferred blogging software is WordPress, it is easy to use, fully custom capable and gets great results on the top search engines.

How it works
A blog is application that allows you to add up to date content to your website. People look at blog entries like news pages, which is a good description. Just adding news to a website isn’t the same as adding news in a blog. The blog itself uses special technology that notifies a set of websites when new posts are made. It is this “push technology” that is so important, that makes a blog so powerful.

When you post content in your blog the blog notifies a set of websites called aggregators. These collect blog posts from all over the world. Google and the other top search engines love new, original and authentic content and will monitor these aggregators constantly. Search engines follow links back to the new post you have created and then follow any links in your post to the pages within your website. They take the content and resubmit it to their databases. Which means Google is visiting your website every time you make a blog post and repositioning your website on its search engine listings as a result.

Custom Theme Design
When we install a blog for you we create a custom design, which replicates your existing website so that the blog and website look the same and follow your corporate identity. New categories are simple to add and will not affect other content of the site and it is  this which gives a great deal of future proofing to your blog.

Content Management System
Your blog also comes with a full and very easy to use content management system which enables you to add news and updates whenever you want to. You can even submit blog posts from mobile phones and other devices. You are able to upload text, images and even video through the admin facility.

Design – Install – Report – Recommend
Judd Associates’ specialist team will design., install and monitor with monthly reporting and recommendations.