Web Design Top Five – Problem 1

The home-made website

We see lots of websites that are “designed” by amateurs. You use professional, reputable company to supply every other aspect of your business – yet for some reason your website is deemed to be something that can be done on the cheap.

“Bob in Accounts’ his nephew is good with computers – he did our website” or “I downloaded some software and did it myself” are statements we hear a lot.

It is not technically difficult to create a web page. Microsoft Word even has a “Save for Web …” option., NOR IS IT technically difficult to take photographs, but this does not make you a professional photographer able to take wedding photographs.

Research shows that customers make up their mind about a website (and the business it represents) in the blink of an eye, literally. If a website looks poor, the impression of your business can be tarnished. The potential customer moves on and that’s the key, the customer moves on.

We all do it.

If it’s not immediately appealing, if it’s not immediately relevant and engaging, I’m outta there to find a competitor.

In this game, “cheap” becomes “expensive” when you account for the lost business a low-grade website can generate!

Your website should generate new business.

For great examples of how to look see our web design portfolio.

It’s got to:

• Look beautiful
• Work properly
• Be easy to navigate
• Be easy to update and manage
• Be cross browser compatible  and
• Search engine optimised …………