Pay Per Click

Search engine marketing

A website's position in the search engine results page, as described in the search engine optimisation page, is known as its natural search position. But there is another way: paid search.

This means buying your way to the top of a search engine's results page. The most popular method is called pay-per-click, where the search engine displays your advert on the first page of results (usually shown as a 'sponsored link'). You agree to pay the search engine a small amount of money (from as little as a few pence) for every person who visits your website via the 'sponsored link'.

Paid search is becoming more important these days, particularly in very competitive markets; or if your domain name is brand new.

We have years of experience of working with pay-per-click programmes and can advise on effective strategies to:

• maximise the conversion rates of potential customers who visit your site
• minimise the cost of each click.

Our employees have passed Google's Advertising Professionals examination, and have several thousand pounds of clients' online advertising budget under management.