At the time Cooler Tech was a start-up business working in the refrigerated vehicle industry requiring a new corporate identity and website to reflect a fresh approach to the logistics of temperature controlled distribution. Given many of their potential customers were out of the office and working on-the-go, a responsive website design and build was essential in order to ensure an intuitive and accessible experience across a variety of devices, and to also ensure that future SEO efforts would be maximised.
During the initial branding phase we created a number of competing and compelling designs each emphasising Cooler Tech’s modern and progressive stance in the vehicle refrigeration business. Our work included a variety of options and type styles that clearly conveyed the identity of the company and it’s operations. With the brand identity agreed, a blue stylised fan accompanied by an individual typeface we began the process of designing and developing the responsive website, all the time making sure that we provided an intuitive user interface to visitors so as to make the website easy to navigate and provide visitors with an engaging user experience.
The new logo is modern, memorable and has been applied to various items including the new responsive website and stationery. The website functionality really shines through with everything being easily and intuitively accessible and the build comes complete with SEO elements in place, allowing future marketing of the site to be implemented easily.Visit the site