Responsive Web Design

Responsive web design is at its base level the process of ensuring that a website is accessible and navigable for the rapidly increasing number of mobile and tablet owners, but it’s more than that. Your website has to actively adapt to and engage this new demographic. At Judd Associates, every website we build is fully responsive as standard and looks beautiful on any device. Whether your website is viewed on a desktop or mobile iOS or Android device; a responsive web design by the leading web designers in Sussex will add a new dimension to your online business and demonstrate improve the user experience of your clients.

What is Responsive Web Design?

A website with a responsive web design adapts and changes according to the device it is viewed on. A responsive website often appears fundamentally different when viewed on a mobile device rather than a desktop PC or Mac in order to utilise available space more efficiently and optimise the viewing experience for mobile and tablet browsers. A responsive web design adapts the layout to the user’s viewing environment by using fluid grids, flexible images and CSS3 media queries. Elements that can disrupt the viewing experience on mobile phones and tablets, such as image sliders, banners and large graphics, are often relocated, replaced with intuitive menus, or removed from the web page entirely in order to facilitate effective, quick and easy browsing. Navigation elements such as drop down menus are often changed dramatically based on screen size and orientation, and other elements such as logos and search boxes are invariably relocated, resized or disabled on responsive web designs.

There are numerous CSS frameworks that can make the process of creating a responsive web design faster and easier, such as Bootstrap and Foundation. Websites built using responsive CSS frameworks are designed to maintain a similar appearance that is adjusted depending on the device the website is viewed on. At Judd Associates we believe that every responsive website should be as individual as the business it represents, which is why we have developed our own in-house CSS framework that enables us to create beautiful and original responsive layouts, while ensuring that each responsive website that we design has fast loading times. We can create responsive designs for almost any open source or proprietary Content Management System (CMS) or ecommerce system; we can also convert fixed-width websites into responsive ones as required.

Mobile & Tablet Web Design Benefits

There are many benefits to having a responsive web design, but arguably the most important is the improved user experience that a mobile and tablet optimised website brings. A recent study on responsive web design suggests that responsive mobile optimised websites significantly improve the user experience and subsequent satisfaction. Responsive websites are specifically designed for mobile and tablet web standards and usually exclude heavy graphics, image sliders and background images, meaning that mobile websites generally load much quicker, which aside from being better for search engine crawls, usually means the visitor spends less time waiting and more time browsing. Visitors that can find the information that they are looking for quickly and easily are far more likely to become customers than those who are faced with long loading times and broken website layouts.

From the perspective of the business owner, responsive web designs have numerous benefits including branding opportunities and audience targeting features, one of the most beneficial being the effect a responsive website can have on the performance of an SEO campaign. Websites that have mobile optimised versions or responsive layouts have the opportunity to rank higher in Google, as Google gives preference to responsive websites which are easily viewed on mobile devices due to the additional stream of traffic. This might not effect current rankings drastically, but in time the gap between those with well coded responsive sites and those without will become noticeable.

Mobile Web Design & Mobile Apps

There are two ways in which to get your website to adapt to various mobile devices: a responsive web design or a mobile app. Each approach has its own advantages and disadvantages, and having both a responsive website and a mobile app is generally the recommended option. While mobile apps can take more time to develop and implement as they do require app store approval and adherence to guidelines, they do have the added benefit of being able to send notifications directly to a user.

Discuss your Project

If you would like to talk to us about creating a brand new website with a responsive design or you are looking to replace your fixed-width website with an intelligent adaptive layout, please get in touch by either calling James Golding on 01273 478822, completing our online enquiry form, or emailing us at to discuss your requirements.

Case Study

Melior Clinics

Working closely with Melior Clinics we ensured that search terms were tracked which would be beneficial to generating interest in the website. We made changes to the content and the blogs that were being produced so as to beneficially optimise them.

Melior Clinics


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